On Cloud vs. Hoka: How To Choose The Best Shoes For You, Per Podiatrists

Whether you're a fitness enthusiast or just on the hunt for a new, comfortable pair of shoes, you've likely heard of these two brands.

When diving deep into On Cloud vs. Hoka, we received a seal of approval from podiatrists for both. But is one better than the other? 

A lot goes into picking the right shoes: fit, foot shape, existing conditions (i.e., bunions, plantar fasciitis, etc.), activities of choice, cost, style preferences, and so on. Keep reading to learn whether On Cloud or Hoka will be a better fit for you.

Hoka is celebrated for its maximalist approach to cushioning that has earned the podiatric APMA Seal of Acceptance, indicating the shoes promote good foot health. 

The brand was founded in 2009 by two avid runners, Jean-Luc Diard and Nicolas Mermoud, who aimed to create a shoe that would provide enhanced cushioning and support for runners, particularly those tackling longer distances. 

Fun fact: Even if you've had six pairs, you probably don't know the brand's name is derived from the Maori language. "Hoka one one" means to "fly over the earth." This name reflects the brand's commitment to creating shoes that allow runners to glide effortlessly and comfortably over various terrains.

Plenty of doctors and podiatrists have recommended Hoka for its beneficial design and enhanced cushioning. Tim Dutra, DPM, M.S., MHCA, says, "Hoka offers a variety of shoes with a wide range of cushioning and support and width options, and Hoka shoes are a favorite of runners, walkers, and hikers." 

Maybe it's the brand's Meta-Rocker technology that employs a curved sole geometry for a smooth and efficient gait cycle, or maybe it's the maximalist cushion that reduces the impact on joints and improves overall gait dynamics. 

Hoka shoes deliver ample shock absorption and reduce impact on joints, which is a favorable experience for many of us. 

HOKA shoes cater to runners who prioritize maximal cushioning and comfort. These shoes are popular among long-distance runners, ultramarathoners, casual runners, and walkers seeking relief from joint pain or injuries. 

Sharkey says, "Hoka has a wide selection of shoes in its lineup that are really amenable to most foot types and most activity types." Hoka's emphasis on cushioning and stability makes its shoes a go-to choice for those looking to reduce the impact of running on their joints.

If you're seeking shoes that excel in shock absorption so you can tackle running long distances without feeling fatigued, Hoka could be a good option to try. NYC and NJ podiatrist and founder of Dr. Brenner's RX Foot Care Hillary Brenner agrees.

"Hokas are good for long-distance running because it's a maximalist shoe (meaning it has a high-heel stack) and is made of EVA, which is a foam that helps with shock absorption," Brenner says. 

People who walk or stand for long periods of time can also benefit from the shoe's maximalist approach to cushioning.

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Podiatrists recommend HOKAs for many different reasons, though they may not be suitable for everyone. When shoe shopping, it's important to address your foot shape, activity, and shoe preferences. 

You may want to consider alternatives to HOKA if you align with any of the below:

HOKA shoes offer several pros that make them so popular among all kinds of people, especially those who prioritize comfort and cushioning. Here are some key advantages:

Still, there are a few potential drawbacks to consider when purchasing a pair of Hoka shoes: 

On Cloud is known for its innovative running shoes that emphasize lightweight design, responsive cushioning, and unique sole technology.

The brand was founded in Switzerland in 2010 by Olivier Bernhard, Caspar Coppetti, and David Allemann, who sought to create running shoes that would provide a comfortable and natural running experience. 

To this day, all products are Swiss-engineered in the On Lab, with a low carbon footprint from alternative materials.

The hallmark feature of On Cloud shoes is the brand's CloudTec technology, which involves individual pods or "clouds" integrated into the sole of the shoe. 

These clouds are designed to provide cushioning and support during both landing and push-off phases of running. When the foot strikes the ground, the clouds compress to absorb impact, and when the foot pushes off, the clouds firm up to aid in propulsion. 

What's more, the shoes are designed to adapt to the runner's gait and provide a responsive feel, promoting a smooth and comfortable stride.

On Cloud shoes are lightweight, which can be particularly appealing to runners who prioritize agility and a more minimalistic feel.

Plus, with a range of shoe models tailored to different running preferences, terrains, and styles.

On Cloud shoes are designed to appeal to a wide variety of people, particularly those who value lightweight design, responsive cushioning, and versatility in their footwear. 

"OnCloud is a shoe company tailored to runners. Those looking for extra cushioning and an edge to up the speed in their running should look to OnCloud," Sharkey explains. 

The brand says its shoes are great for casual runners who want a comfortable and lightweight option, and also a top choice for short and mid-distance runners who benefit from responsive cushioning for quick bursts of speed and agility. 

Beginners in the running world often find On Cloud shoes to be a comfortable and approachable option. The lightweight and cushioned design can help ease the impact on joints as new runners adapt to the activity. 

Lastly, if you prioritize sustainability, you'll love that this company does too. You can learn all about its alternative materials, zero-waste shoes, and engineer partnerships here.

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While On Cloud shoes have gained popularity for their innovative design and comfort, it's important to note that like any brand, they might not be the best fit for everyone. 

Runners should consider individual preferences, running goals, and biomechanics when selecting a pair of running shoes. Trying on various models and understanding the specific features of On Cloud shoes will help you make an informed decision based on your individual needs.

Below are a few scenarios in which you might want to consider alternatives to On Cloud shoes:

It's important to consider both the pros and cons of On Cloud shoes in alignment to your individual preferences, running goals, and biomechanics. 

The costs of On Cloud and HOKA shoes vary depending on the model. 

On Cloud shoes typically fall within a midrange price category, making them more accessible to a broader group. Prices for On Cloud shoes start around $100 and can go up to around $200 for certain specialized models with advanced features. 

HOKA shoes generally start between $100 and $130 for basic designs. Premium models with advanced cushioning and features can range from $130 to $250 or higher.

It's important to note that both brands often release new models and updates to existing models, which can affect pricing. When considering the cost, take into account the features and benefits each shoe offers, and choose the one that aligns best with your running preferences and needs.

For this guide, we hunted down the best prices for our top picks across each company’s website, Zappos, and Amazon.

Both HOKA and On Cloud have sustainability efforts, but who's leading the charge when it comes to innovative materials? 

Hoka is transparent about its efforts, sharing plans to reduce energy usage in its footwear by 25% per shoe by 2030 and to make its distribution center a zero-waste facility by the end of 2023.

Over 97% of Hoka's footwear styles contain at least one sustainable material (a recycled, renewed, or naturally sourced material)—and the company is aiming to use renewable or post-consumer resources in 55% of all co-polyester fibers in its footwear and 70% in apparel and accessories by 2030. 

Still, On Cloud comes out on top when it comes to sustainability.

On's innovation team is always at work investigating lower-impact, fossil-free materials: advanced recycled sources, carbon-emissions-based materials, and bio-based materials. The brand even partnered with the circular thermoplastics experts Borealis, carbon recycling specialists LanzaTech, and engineering leaders Technip Energies to use captured carbon emissions in the CleanCloud™ foam. 

With this new EVA foam, On Cloud is aiming not just to reduce carbon emissions but to turn carbon emissions into performance products. 

On recently created a 100% recycled and recyclable shoe, the Cyclon, which is actually made from castor beans. The brand even has a program that allows you to send back old shoes every six months to be recycled. The best part? You'll get a new recycled pair sent back to you in its place.

There are a few key differences between On Clouds and Hokas. First: the cushioning systems. 

On Cloud shoes are known for their CloudTec technology, which features individual pods or "clouds" in the sole that provide a balance of cushioning and responsiveness. The focus is on lightweight design and quick transitions. Cloud shoes are often favored by runners who appreciate a more agile and natural feel underfoot. 

In contrast, Hoka shoes are recognized for their maximalist cushioning, offering generous midsole cushioning that absorbs impact over longer distances. The Meta-Rocker technology promotes a smooth heel-to-toe transition. Hoka shoes are often chosen by runners seeking enhanced comfort and joint protection during extended runs.

When it comes to weight and profile, On Cloud shoes are designed with a lightweight profile, often targeting runners who value agility, versatility, and quicker transitions. Hoka shoes tend to feel bulkier or heavier due to their maximal cushioning; however, weight comparisons between the two brands also depend on the model and size. 

Sharkey explains the difference between the technology in a simple breakdown:

Ultimately, the choice between On Cloud and HOKA depends on your shoe preferences, physical activities, and biomechanics.

Podiatrists recommend considering factors such as foot shape, cushioning preferences, terrain, distance, fit, and individual comfort when deciding which brand and model best align with your running needs. 

"Both HOKA and On Cloud are great shoe companies," says podiatrist Anne Sharkey. "HOKA has an edge on the market for those with flat feet needing enhanced stability with the Arahi and Clifton models, while On Cloud is going to be great for anyone with neutral-high arches that are looking for a great running shoe with responsive cushioning. They are also a great option for all foot types for day-to-day activity." 

Though both brands are liked and recommended by podiatrists, only HOKA has the APMA Seal of Approval—and it's a better choice if you're looking for a rocker bottom shoe with maximum cushioning.

On Cloud, however, wins from a sustainability standpoint and is favored by those with high arches who are looking for a lightweight shoe that still doesn't skimp on support. 

If you're interested in seeing shoe options beyond HOKA and On Cloud, check out our roundup of the best gym shoes for women.